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For the Newly-Independent CRE Broker

You Left the Firm. Now Install the Operating System It Gave You.

The Massimo Broker Operating System™. The same scaffolding the firm staffed for you. Installed for one broker running one book. From broker to business owner.

4,200+
CRE Brokers
Coached
$2.9B
Client Volume
Last Year
7×
Scale-Client
Peer Multiple
18 Yrs
Refining the
Methodology
Schedule Your Broker Breakthrough Session

Free 30-minute strategy call. The consultant previews your Fast-Start ROI Plan™ on the line. No hard sell.

Brokers from these firms ran the OS first
CBRE JLL Cushman & Wakefield Colliers Marcus & Millichap Newmark Avison Young Lee & Associates SVN BKREA NAI KW Commercial Transwestern
What the firm was actually paying for

The firm was never paying you for talent.
The firm was renting you leverage.

Pipeline scaffolding. Marketing operations. Research support. Process discipline. The day you walked out, the leverage stayed behind. You took yourself with you. You did not take the infrastructure.

That is the founder wound nobody on your old team will name out loud. You did not make the wrong decision. You made the right decision without the operating layer that made the firm version of you possible. Here is the part they do not tell you: that leverage was a system, not a secret, and systems can be rebuilt, calibrated this time to one book, yours. Knowing isn't doing. The next 90 days decide how fast your independence starts paying you back.

The Architecture

The Massimo Broker Operating System™

Built by Rod Santomassimo over 18 years of coaching 4,200+ CRE brokers. Built for commercial real estate, not residential, not generic sales. Co-author of Selling Buildings with Bob Knakal, named Real Estate Book of 2025. Installed in the first 30 days of CRE Scale.

01 · Platform

Massimobile™

Pipeline tracking, scorecards, member community, and a 400+ session library in your pocket. Where the system lives and where the work gets measured.

02 · Engine

CRE Launcher™

AI-integrated automated prospecting. AI text and calling bots. Scheduling bots. The top-of-funnel machinery the firm used to staff for you, now installed for one founder.

03 · AI Layer

CRE Authority AI Accelerator™

Personalized AI bots for outreach and follow-up. Prospecting playbooks built around your persona, your specialty, your voice. Bots that sound like you, working when you are not.

04 · Judgment

The Massimo Protocol™

A coaching protocol customized per Scale client. Calibrated to your specialty, your geography, your trajectory. The judgment layer that compounds the rest.

This is what the firm used to provide. Pipeline scaffolding. Marketing infrastructure. Process discipline. Judgment that compounds. The Massimo Broker Operating System™ installs it back, calibrated to a single broker who runs a single book. From broker to business owner.
What gets installed

CRE Scale. The founder package, specifically.

Install the OS the firm had.
Schedule Your Broker Breakthrough Session

Free 30-minute call. If Scale is not the right tier for you, the consultant will tell you.

The Timing

2026 is the recovery year. Most independent brokers will miss it.

CBRE, Cushman & Wakefield, and Colliers have all called 2026 the inflection year. Colliers projects a 15 to 20 percent increase in transaction volume. Kevin Thorpe, Cushman & Wakefield's chief economist, has been on the record for two quarters saying the bottom is behind us. Capital is flowing. Rates are easing. Leasing fundamentals are stabilizing.

The brokers who systematize in the first half of 2026 capture the recovery. The brokers who wait until the recovery is obvious watch the systematized brokers eat. For a newly independent founder, that asymmetry is sharper, not softer. Your old firm has infrastructure built for the recovery. You have a lease and an admin and yourself. The OS is what closes the gap.

Sources: CBRE 2026 Outlook · Colliers Capital Markets Q4 forecast · Cushman & Wakefield, Kevin Thorpe public commentary.

The Evidence

18 years of operating data, in six numbers.

4,200+
CRE Brokers Coached
$2.9B
Client Transaction Value Last Year
7×
Peer-Earnings Multiple (Scale Clients)
17
Years Refining the Methodology
40+
Certified Active-Broker Coaches
22
Massimo Master Brokers Worldwide
The Founder Roster

Built by founders who built founders.

Tripled production · built the team

I ended up tripling what we were doing before over a two-year period. The community coming together every week talking about what is going on in the market is what is so unique about it. As long as you are willing to do the work, you will get results. It is that simple.

Stephanie Maye, CCIM, SIOR Founder, Maven Commercial Real Estate · Barrie, Ontario. Built a boutique CRE practice from broker to founder and tripled team production over 2 years on the Massimo Methods™.
Best year ever · founded the firm · whole team coached

After my first year with the Massimo Group, I had my best year ever. I eventually started my own business and now all my team is coached by the Massimo Group. My business is growing by leaps and bounds every year.

Grant Pruitt Founder, Whitebox Real Estate · Dallas, TX. Took the methodology with him from the firm to a founder seat, then installed it across his entire team.
10+ year client · #1 broker at Avison Young, US

Ranked #1 broker in the United States at Avison Young. Has remained a Massimo client through every market cycle for more than a decade. The longest-tenure case in the Scale roster.

James Nelson Avison Young, NYC. The long-arc proof that the methodology compounds across cycles, not just within them.

Individual results vary and are not typical. The brokers shown are real Massimo clients describing their own outcomes.

The first 60 days

Fast-Start ROI Plan™

Most Scale clients work with a personal Certified Massimo CRE Coach to map a custom 60-day Pipeline Populator plan. Christian Peters, an early Scale client, secured $19M in listings and $800K+ in potential commissions in Phase 1 alone.

Phase 1 is the first 60 days of the Scale engagement. It is structured around exclusive opportunities with real decision-makers, not classroom modules.

For most successful brokers, this is less than the commission from one additional deal.
Bob Knakal, CEO of BKREA, 13+ year Massimo Group coaching client
The Peer Test
If you are not using Massimo Group as your coaching company, you are leaving hundreds of thousands, if not millions, on the table.
Every CEO and successful athlete had a coach, so I figured, why not me. The result is a substantial increase in my income each year and, more importantly, greater time with my family.
Bob Knakal, CEO, BKREA 13+ year Massimo client. 2,406 buildings sold. $24 billion in transactions. Co-author of Selling Buildings, Real Estate Book of 2025.
Knakal still has a coach. What's your move?
Schedule Your Broker Breakthrough Session

Free 30 minutes. The consultant runs your Ignorance Tax math live.

The Filter

Scale is not for everyone. Here is who it is for.

It is for you if

You are building a business.

  • You are an established CRE broker earning $400K+ GCI (or $200K+ take-home).
  • You have a proven track record and real client relationships.
  • You want to install a custom protocol, not run a generic curriculum.
  • You want to play the bigger game and build a long-term enterprise.
  • You take direction well and you implement what your coach asks.
It is not for you if

You want a shortcut.

  • You are not yet at $400K+ GCI. Not disqualified, just a different starting line: the CRE Accelerator is the tier built to get you to Scale.
  • You are looking for the latest quick lead-gen tactic.
  • You are uncoachable, avoid responsibility, or make excuses.
  • You think a new CRM or tool is going to save you.
  • You aren't ready to commit to real structural change.

Not sure which tier fits? The free Broker Breakthrough Session routes you to the right one, Accelerator or Scale. No one qualified leaves without a plan.

The questions

What's actually stopping you. Handled.

"I just took on a lot of overhead. Now is not the time."

The Scale Fast-Start ROI Plan™ targets pipeline impact in 60 to 90 days. Christian Peters secured $19M in listings and $800K+ in potential commissions in Phase 1 alone. For a $700K broker who should be at $1.5M, the three-year opportunity cost is $2.4M. The consultant runs that exact math with you on the call. What you lose by waiting is bigger than what you spend by acting.

"Coaching feels like a step backwards from going independent."

Scale is built for business owners, not employees. Every successful founder installs an OS. Rod's weekly Founders Calls are direct access to the architect, not an account manager. The Knakal arc, the Maye arc, and the Pruitt arc are the same arc: a top producer leaves the firm, installs the system, compounds for years. From broker to business owner.

"Why not just buy the tools and build this myself?"

You can license a CRM. You can hire an admin. You can subscribe to an AI dialer. What you cannot buy off a shelf is the sequence: which of the 17 Massimo Methods™ to install first, for a broker at your tenure, in your specialty, in this market, and a coach who tells you which three of forty features actually move your number. The firm never handed you a tool rack. It handed you a system someone else had already sequenced and staffed. Assembling the parts yourself is a two-year, six-figure trial-and-error project you run while your pipeline is empty. The OS is that sequence, already built, calibrated to you in the first 30 days.

"I need pipeline, not classroom."

Scale isn't classroom. The Massimo Protocol™ is execution customized to your specialty, your geography, and your trajectory. Phase 1 is the Fast-Start ROI Plan executed week-by-week with your personal coach. Pipeline is the output, not the homework.

"Why now? The market just told everyone to wait."

2026 is the inflection year. Colliers forecasts a 15 to 20 percent transaction volume increase, with CBRE and Cushman & Wakefield also calling 2026 the bottom. The brokers who systematize before the recovery capture it. The ones who wait for the recovery to feel obvious get outpaced by the brokers who didn't wait. The window is the next 90 days, not when the market feels good.

"I tried coaching before. Tom Ferry, Mike Ferry, residential frameworks. None of it transferred to CRE."

You are right. Those programs are excellent at what they do, and what they do is residential. CRE is a different game. Different cycles. Institutional buyers. Exclusives instead of listings. The Massimo Methods™ were built ground up for commercial, by 40+ active CRE brokers, over 18 years and 4,200 plus clients. The frameworks that did not transfer in residential coaching are not the frameworks here.

"How do I know this is not another one of those coaching programs?"

Verify everything. The 40+ Massimo Coaches are all actively producing brokers at named firms. The case-study brokers are public on LinkedIn. The Knakal book, Selling Buildings, is in print and was named Real Estate Book of 2025. The CRE Results Guarantee has been requested once in 18 years and thousands of clients. None of this is invented. All of it is checkable.

"I am the exception. Founders like Maye and Pruitt are not in my market or my specialty."

Massimo coaches across every CRE specialty and geography. Office in NYC. Industrial in California. Multifamily in Cincinnati and Montreal. Retail in Charleston. Tenant rep in Atlanta and DC. Land in Iowa. Self-storage in Maryland. International in Canada and Australia. The Massimo Protocol™ is customized per Scale client. The methodology applies. The implementation is tailored to your exact specialty, market, and trajectory.

"Maybe I should have stayed at the firm."

If the pipeline feels thinner than it did at the firm, that is not proof you were wrong. It is proof the firm's top-of-funnel machine was doing work you now have to install. Almost every founder hits this exact dip in month three to five. The dip is the missing system, not the missing firm. Some of Massimo's strongest Scale clients almost said the same thing in their first 90 days. Stephanie Maye built Maven Commercial Real Estate and tripled team production. Grant Pruitt founded Whitebox Real Estate and put his whole team on the methodology. They did not go back. They installed the layer they had been missing.

The Next Step

One call. Thirty minutes. No hard sell.

The Broker Breakthrough Session is a free thirty-minute conversation with a Massimo program consultant. Here is exactly what happens.

01
You walk through your current situation. Current GCI, time since firm departure, specialty, geography, team structure, pipeline reality, the deals you wish were closing. Real conversation, not a script.
02
The consultant runs your Ignorance Tax math. What your number should be at your tenure and specialty. What it actually is. What the gap is worth over the next three years.
03
The right tier gets identified. For most newly-independent top producers, Scale is the fit. If the consultant thinks a different tier is right, you will be told. If we are not the right coach for you at all, you will be told that too.
04
If there is a fit, the Fast-Start ROI Plan™ gets sketched. What your first 60 days look like. The exclusive opportunities the Pipeline Populator targets. The custom protocol your personal coach would build. The expected return.
05
You decide. On your timeline. No pressure to enroll on the call. Take the information, sit with it, make the call from the office you just signed the lease on.

The CRE Results Guarantee

If you fully engage, attend all your one-on-one coaching sessions, and implement the work but do not feel you are in a better position to earn more commissions after your first year, we will provide free coaching for an additional six months.

Requested once in 18 years.

When you do the work we ask, you get the results you seek.

From broker to business owner

Stop being the infrastructure. Install the OS.

More meetings. More exclusives. More income.

Schedule a free 30-minute Broker Breakthrough Session. A Massimo program consultant will assess your trajectory, map your Fast-Start ROI Plan™ preview, and confirm whether Scale is the right vehicle for your next 12 months. You get the exact investment and the monthly payment options on the call, before any commitment.

Scale cohorts are limited to ~5 private-client seats · Applications reviewed in the order received

No hard sell. If we are not the right coach for you, we will tell you.

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